Ad Sales Genius
About the project
The traditional system is paper-based. Digitizing is a no brainer. In this instance, the client asked us to use iconography to tell the story.
Combination of icons but also telling a story by showing the interface in action. Illustrating the interface made it easier to show the functionality. It also means avoiding revisions if anything is updated in the future – since it’s based on a fake mockup essentially.
The whole video took about 4 weeks to make. It was a lot of fun due to the light-nature of the animations/movement effects. Lots of details which are satisfying to see completed.