Explainer Video for Sales
Explainer Video Marketing Industry
B2B Video Production

Ad Sales Genius

Digitizing your contracts - AdSales Genius. This short 90s video outlined what, why and how to sign up for the service. It was meant to be high-level and promotional.

About the project

The traditional system is paper-based. Digitizing is a no brainer. In this instance, the client asked us to use iconography to tell the story.


Combination of icons but also telling a story by showing the interface in action. Illustrating the interface made it easier to show the functionality. It also means avoiding revisions if anything is updated in the future – since it’s based on a fake mockup essentially.


The whole video took about 4 weeks to make. It was a lot of fun due to the light-nature of the animations/movement effects. Lots of details which are satisfying to see completed.

2D Animation

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