Bloomberg Fixed Assets

The Problem:

With the explosion of stock-style corporate content, we get a knee-jerk reaction with ‘office employees smiling and celebrating’ style clips. So how do you make a corporate video that doesn’t come off as cheap/cheesy?

The Approach:

Go to the actual place of business. Film real people in real places. It’s as simple as that. The BNA team didn’t want any stock content in their video. The result is a video that more immersive with a narrative that stays connected.