Bloomberg Fixed Assets
About the Project
The Problem:
With the explosion of stock-style corporate content, we get a knee-jerk reaction with ‘office employees smiling and celebrating’ style clips. So how do you make a corporate video that doesn’t come off as cheap/cheesy?
The Approach:
Go to the actual place of business. Film real people in real places. It’s as simple as that. The BNA team didn’t want any stock content in their video. The result is a video that more immersive with a narrative that stays connected.
Client

Style:
Live Action / Motion Graphics
Length:
1:33
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- San Francisco, CA 94105
- (415) 717 1463
- ivan@rocketwheel.com