Corporate Video Production
Live Action Video Production
Videographer Corporate

Bloomberg Fixed Assets

Bloomberg wanted to do something completely different with this video. Rather than use stock-based clips showing people in various business settings, the approach here was to film in actual locations to give it a more "commercial" feel.

About the Project

The Problem:

With the explosion of stock-style corporate content, we get a knee-jerk reaction with ‘office employees smiling and celebrating’ style clips. So how do you make a corporate video that doesn’t come off as cheap/cheesy?

 

The Approach:

Go to the actual place of business. Film real people in real places. It’s as simple as that. The BNA team didn’t want any stock content in their video. The result is a video that more immersive with a narrative that stays connected.

Client
image
Style:
Live Action / Motion Graphics
Length:
1:33

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