Healthcare Brand Awareness Video
About the Project
Without a huge budget in person filming is a no-go. So Carenet gave us a set of objectives: family-friendly, diverse, and positive. We set up and rounded up footage, edited it together, and created the script.
Few seconds per shot. Focus on human emotion – smiles, gestures, body movement. Use words and key phrases to support what’s missing in the shots. Keep it real, minimize being too abstract
The end result is actually one of our favorite stock videos we’ve gotten to work on. The pacing/editing really brought it together and the shot combinations stand out nicely.