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About the Project
The problem:
Since this is a function type of video there’s no real problem. Except the user being unaware of how to use it – but that’s self-explanatory. One thing, in particular, was figuring out a theme visually for the entire series of videos. After that was done everything else fell on into place on top of the foundation built.
Our approach:
Thinking about the entire series at once and not video by video. How will we transition? Approach titles? Text? Where is using typography better? Icons? Creating a visual guide that deals with “if that then this” type situations helped a lot.
Client
Style:
Motion Graphics / Style Hybrid
Length:
1:56
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- 55 New Montgomery, Suite 607
- San Francisco, CA 94105
- (415) 717 1463
- ivan@rocketwheel.com