Children’s Anti-Littering PSA

Brief description:

This is an anti-littering video aimed at children. It follows the adventures of two young heroes who go on a journey discovering where garbage comes from and what we can do about it.

The problem:

This wasn’t your usual explainer video. It required more preparation due to the amount of story-telling required. Here creating characters, plot, an arc, resolutions, a lot more brainstorming had to be done upfront to get it all done.

Our approach: 

We borrowed a lot from traditional production workflows on this project. It was more like creating a segment of a show instead of motion graphics style video. The best part, of course, was the purpose behind the video – one of our favorites for sure!