Explainer Video for Renewable Energy
Hybrid Vehicles

Hybrid Energy-Management Microchip

Silicon Mobility had a chip so powerful to release to market that it was almost hard to believe their claims. All of that led to this video, which honestly surprised even us.

About the Project

The hardest part about this video was the scripting. It all seems so simple now, but at the time to understand exactly what the technology was doing took a lot of back and forth.

 

Even though the technology was not outlined in the video – a lot of what is being said had to be true to ‘deeper principles’ which were not evident initially.

 

After however the science was out of the way – we could focus on crafting the messaging around the truth, around how to say it best, and that’s when the fun really started.

 

From the extremely ambitious claims to the mixing of typography, motion graphics and stock footage – this video ended up as a beautiful production while being made of so many different parts.

 

 

Client
image
Style:
Motion graphic/ Stock Hybrid
Length:
1:36

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