About the Project
With the restriction of 30 to 45 seconds. The hard part was explaining the problem and showing the product in action. We focused on outcomes instead of details.
How can we show a unified approach between multiple experts collaborating on healing an athlete? This was our goal for this video. Balancing the product with the journey of the user – how the product will actually help drive their recovery process faster.
An important consideration was how to avoid blaming, pointing fingers, or creating any kind of resistance between the different experts. It had to feel like a collaborative software and not a forced solution.
Using language as an idea – we built on that. Claiming that when you can objectively see the improvements via visual tracking, you are building a common language of clarity in assessing movement quality.