Medical Explainer Video
Healthcare Video Production
Fitness Industry Marketing
Video Production for Tech

Yai.org Fitness App

Yai asked for help with a series of videos around 10 minutes total. It was about educating new users into their platform, experience and onboarding.

About the Project

On this particular project, the deadline was tight and we knew character animation was a must. Since it takes more time, we thought hard about what kind of scenarios lend themselves well to supporting the content.

 

Most of the video goes to showing the character acting or dealing with the scenario. Grounding this in a more reality-based approach that makes it practical instead of theoretical. We did this for all the videos in the series.

 

The result was we had a video with ‘content’ or substance in it. It wasn’t just words on the screen – we were able to showcase the images and keep it visually interesting. This is important because the target audience is individuals with special needs where making sure content is simple but visually alluring is key.

 

Our team enjoyed working on this project a lot – even with the tough deadlines. It always helps to know the organization you are working for promotes a good cause. Thank you to the fine folks at Yai.org

Style:
2D Animation / Mixed Media
Length:
1:30

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