Yai.org Fitness App
About the Project
On this particular project, the deadline was tight and we knew character animation was a must. Since it takes more time, we thought hard about what kind of scenarios lend themselves well to supporting the content.
Most of the video goes to showing the character acting or dealing with the scenario. Grounding this in a more reality-based approach that makes it practical instead of theoretical. We did this for all the videos in the series.
The result was we had a video with ‘content’ or substance in it. It wasn’t just words on the screen – we were able to showcase the images and keep it visually interesting. This is important because the target audience is individuals with special needs where making sure content is simple but visually alluring is key.
Our team enjoyed working on this project a lot – even with the tough deadlines. It always helps to know the organization you are working for promotes a good cause. Thank you to the fine folks at Yai.org