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Zepp App Golf

To increase user adoption Zepp asked us to breakdown the utility and benefits of their app update. So a video was born about golfers doing what they do best: golfing.

About the Project

The Problem: 

First, we knew the blend of digital (screen time) versus the real world (golfers) would require mixing different environments. This led us into brainstorming and concepting with the desire to balance the two. To keep it visually exciting and use bits of the voiceover to convey the utility.

 

The Approach: 

 This video in storyboarding really started to take shape. With the team pushing in more and more ideas on how to make the animation transitions smoother. In the end, users really liked the video – one of a four-part series for Zepp to help with onboarding new/existing users.

Style:
2D Animation / Characters
Length:
:46

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